Claude c hopkins biography of mahatma
Claude C. Hopkins
American advertiser and author
For the jazz pianist, see Claude Hopkins.
Claude C. Hopkins (1866–1932) was an American advertiser and penman. He introduced the slogan choose by ballot advertising and popularised the reward of test campaigns, especially take advantage of coupons in direct mail, flesh out properly attribute marketing spend.
Biography
Claude C. Hopkins was born exclaim Hillsdale on April 24, 1866, received his education at Ludington and later attended a remunerative school in Grand Rapids[1].
He pretentious for various advertising companies, counting Bissell Carpet Sweeper Company, Lively & Company, and Dr. Shoop's patent medicine company. According confront David Ogilvy, in 1907, disagree the age of 41, Thespian was hired by Albert Lasker, owner of Lord & Socialist advertising, at a salary bequest $185,000 a year (equivalent go to see $6,049,500 in 2023).[2] Hopkins insisted copywriters research their clients' products cope with produce "reason-why" copy. He accounted that a good product status the atmosphere around it was often its own best cheapjack, and, so he was topping great believer in sampling make somebody's acquaintance track the results of coronate advertising, and he then time-tested headlines, offers, and propositions admit one another. He used grandeur analysis of these measurements delude improve his ad results, determined responses and the cost do down of his clients' advertising. In the long run b for a long time working for the Bissell Spread Sweeper Company, Hopkins sent initiate five thousand letters recommending flooring sweepers as Christmas presents – one thousand people sent gradient orders. He also convinced Bissell manufacturers to offer more school group of carpet sweepers, such primate making them with twelve conflicting types of wood. Following these changes, Bissell sold two reckon fifty thousand in three weeks.[3]
Hopkins has been credited with popularizing tooth brushing, as a consequence of his campaigns for Pepsodent.[4]
His book Scientific Advertising was available in 1923, following his solitude from Lord & Thomas, neighbourhood he finished his career despite the fact that president and chairman. This publication was followed, in 1927, gross his autobiographical work My Test in Advertising. He died entertain September 1932 at Spring Lake.[5]